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Online Profiles – Managing your Identity

Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.

It is easy to create an online identity. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want to hide some parts of your life online. How is this possible?

You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. This can enable you to dictate what appears if your name is searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.

One good example of a case of online identity management issues is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. From the cases, information about his life was revealed. This included his images. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he control what details appear? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.

The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.

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